Not sure how to post on the weekends on your Facebook Business Page, well here are 4 quick tips to help you out with that. Social Media is a living entity in my opinion, constantly growing and forever changing. To ensure that you are posting at optimal times on Facebook to increase awareness and engagement, I've created these 4 easy to do tips, to help maximize your overall weekend efforts. 1. Know and understand your Facebook Insights. If you are not checking your insights, if you don't understand how to use your insights, then you probably should not be marketing your business on Facebook. You are wasting your time by not using the analytics. Your Facebook analytics, tells you everything from when your fans are on Facebook, to what kinds of post they engage with the most. It also tells you what gender likes your page the most and what age group too. Everything you need to know to perfectly time, curate and create the perfect post is all in your Facebook Insights. Click HERE to get your FREE copy of my Facebook Insights 2016 e-book. 2. Keep It Light On The Weekends. For most folks, the weekend is all about being off from work, relaxing, having fun and enjoying time with family and friends. Business talk is usually not at the top of the list so when creating your post, keep if fun. Post a joke or a funny meme, talk about your fun weekend plans but nothing too crazy, be lighthearted and carefree. Just remember to chill out and take the mellow road. 3. Images And Videos. Anytime is a great time to post content with images and videos but especially on the weekends. Most people are scrolling through their news feed, looking to be entertained. Your images, should be eye popping and attention grabbing. Your video clip title, should definitely spark interest. Make your audience want to visit your page with Vibrant ~ Visual ~ Content. 4. Get Your Audience Involved. Don't just post to your audience, interact with them. Ask interesting questions, create a fun poll, create a trivia game/, guessing game. Try asking for their opinion or advice on something pertaining to your business, this too is another great way to get your audience involved with your page. Basically, get them to engage with you by doing something fun and interesting with them. In conclusion what's really needed is you, not the business you, just you. Having fun, being real and staying true to yourself, will make your weekend posting a huge success. Give it a try and I truly hope these tips help. Have fun and Thank You for reading. Please feel free to comment and share.
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With online privacy being such an issue in the World today, it surprises me how many people don't check their Facebook Activity Log and it's no surprise on how many people don't even know what that is or where to find it. Well, I'm here to help you all with that. Facebook saves everything you look at, like, comment on, share, post and search and anyone that actually has access to your account other than you can see everything you are doing on FB. All of this is stored in your Activity Log. You can get there from your Home Page or your Main Front page, just look at the images below. This image shows how to access your activity log from your main FB page. This image show how to access the activity log from your home page. The image below shows what your activity log looks like. While in your activity log, you will be able to change your privacy settings for a post, un-tag yourself from a post, hide a post, delete a post, dislike a post, you liked from long ago and look at all of the apps connected to your FB account such as game apps and delete them as well if you like. Finally you have the option to clear your activity log as you would clear cookies from your computer or delete your computers history. Check out the cool video below, it's only 1.5min and it shows you exactly how to do just that. Here's the bottom line. Ensure you go to your overall FB privacy settings and set-up how your want to secure your page initially. Know who your friends are. Change your password every quarter. Don't believe or act on everything you read or see on Facebook without checking it out and finally, stay on top of your activity log, it's as simple as that. Click on the links to see information and instruction pertaining to your Activity Log, straight from Facebook. ACTIVITY LOG / DELETE ACTIVITY LOG SEARCHES Thanks for reading. Please feel free to comment and share. Have A Good One.
Valarie Harris Social Media Marketing Manager, Social Media Marketing Coach, Social Media Marketing Consultant, Content Creator, Content Curator, Community Manager, Digital Marketing Manager and the list of titles really can go on and on and on and on. Every time I look up, there is a new title created but the one thing that they all have in common is that they fall under the main category of a Social Media Marketing. Hello. I'm Valarie Harris, a Social Media Marketing Coach and let me tell you, I've done all of the above and some in my business but I choose to focus on coaching. Why you may ask? Well it is my mission, to empower business owners on social media marketing best practices and provide them with the knowledge and skills necessary to grow their audience, increase engagement and bring awareness to their brand. During my first 4 years in business I've come to realize that people really and I mean, really don't know what all is involved for someone in my position. I also get comments from folks saying, what an easy job I have, getting paid to play around on social media. All I can say is, Social Media Marketing is not what you think it is. Social Media is a living entity, always evolving, changing and growing and to be a successful social media marketer, I always have to stay on top of the game. I have to know about these changes and evolutions and be able to adapt to them quickly and efficiently. Marketing your business on social media is more than just posting, you have to know things like when to post, where to post, who to post to and what times to post. You also have to know what kind of content to post, that will have the best response from your audience. Knowing your audience is going to be another key factor. Where do they live, what gender are they, what's their age, when are they online, why are they online and then determining why your product or service is the solution to their situation. The above are all things that must be done, it requires analysis, testing, trial and revamping. Listed below are just a few more Knowledge and Skills, necessary to be a Social Media Marketer:
I want you all to take and moment and also realize that if you are looking for your social media marketer to instantly make you money from the efforts of what they do for your business on social media, think again. Here's the truth of the matter. Take a look at the 'word SOCIAL' Having your business on social media is Awesome and Great. This is where people get to find out more about you and your business and you get to find out more about them. Social Media is where you start connecting with your audience and building that relationship. Social Media is where you tell your business story and your personal story too. Social Media is where you showcase your product or service as the solution to one's problems, wants or needs. Social Media, should never be the place where the sale happens. Social Media is the place where the engagement happens, it's the place where the information happens, it's the place where the connections happen. Once you build that trust, your social media will then lead them to your website or store front and that's where the sale happens. One last thing to remember, nobody, I mean nobody knows your business like you do, whether you hire someone to manage your social media marketing or not, you have to be an active participant in the process, you have to make time to jump in and be on your social media. It's a team effort and together it can totally make your social media marketing efforts a success. Thank You for reading. Please feel free to comment and share. Have A Good One. Valarie Harris |