Consistency is a key element in a business’ success. Of course, there are other important factors but consistency is what will create name recognition. Consistency is what will build your tribe so you can develop a trusting relationship. Consistency is what will showcase your expertise to new followers.

Here’s an example: You go out to dinner at your favorite restaurant and you fall in love with your entrée. A few weeks later you take a friend to the same restaurant, order the same meal, but it tastes different and you send it back to the kitchen. Their lack of consistency in how your meal was prepared will now leave doubt in your head about that particular dish and possibly about the whole restaurant in general.

Doubt in a customer’s mind generally means you have to rebuild that trust again to show that they should continue doing business with you. It’s not impossible to earn their trust again but you’re basically starting from square one. Just like when your weight loss efforts are halted during the holiday season and you have to lose those same 5 pounds multiple times. Working your business consistently and focusing on superb content and excellent customer service will help to keep your clients happy and trusting in you.

Have you ever had this occur: You opt-in to an email list that has great potential. You receive a few weekly emails and then nothing. Crickets. Then a month or two later you receive an email from that person again, making an offer to purchase their product. How does that lack of consistency make you feel? I’m guessing your first reaction would be, “Who the heck is this person?” Lack of consistency will cause you to forget who they are and why you signed up for their list in the first place. Lack of name recognition generally leads to, “I don’t know who you are so why would I give you my money?” Again, this business owner just made themselves a much harder task to win you over again.

Consistency with Your Brand Image
Have you noticed how many gurus there are, each proclaiming to have the answers to earning 6- or 7-figure incomes? If you tried implementing all of their different strategies, you’d be exhausted from keeping up with it all and your audience would be very confused about your overall message.

When it comes to branding, consistency and repetition will help develop name recognition. If you always wear clothes that match your website colors, people will make the connection. If your trademark is a purple stripe in your hair, don’t go changing it to fire engine red; your followers won’t recognize you! Be consistent with your brand image, colors, and message, both online and offline so you’re always recognized.

If you’d like to learn more about how to create a consistent brand image, book your complimentary Coffee Meet-Up / Zoom / Consults with me today.  This can be done over the phone, zoom or an in-person meeting (My Local Area Only)  Book Here

Think you don’t have time to create an eCourse? Think again. Many of the courses you’ve seen for sale—or maybe even purchased—were created in a single day. For savvy business owners, creating a new course is just a matter of putting the pieces together. If you’ve been in business for more than a few weeks, you already have everything you need to create an eCourse and have it ready for sale by this time tomorrow.

What Are Your Strengths?  Use Them
You could spend days or weeks researching new strategies, testing new ideas, and developing a completely new (to you) eCourse. Or you can embrace a tried and true development strategy that’s been proven to work: Write what you know.  When you’ve spent months or years immersed in your expertise, it’s easy to talk about. You probably do it every day. You answer emails, write blog posts, chat on the phone with clients. Not only that, but you very likely read, watch videos, and listen to podcasts about your subject matter every single day. All of these things make it easy for you to create a new course, seemingly out of thin air.

Repurpose Your Content
If you have a blog or an email list, or have created other courses, then you already have a wealth of content to draw from. Sort through past blog posts and emails for gems you can polish and repurpose. Scout your past courses for modules and elements that are a good fit for your new course. Update the information (if needed) and reformat it to match your new design, and use it to add value to your next offering.  Don’t worry that some of your content may have been seen before—even if you create an entire eCourse based on nothing but your blog content. People will happily pay for a step-by-step plan, even if they can find the information for free elsewhere. It’s the convenience of having a proven plan without having to organize it themselves that will encourage them to buy.

Fill in the Blanks with Re-brandable Content
If there are obvious holes in your content (and there may not be) you can easily fill them in with rebrandable content. You can find inexpensive, well-researched and well-written private label content on nearly every subject. Even better, you can often find a variety of formats, including video, software, slide decks and graphics. All of these can be used to create a more well-rounded, valuable course with very little effort on your part.

Go for the Low-Hanging Fruit
Let’s be clear. An eCourse you create in a single day is not likely to be an all-inclusive, multi-media filled epic offering. Instead, aim for a low-cost introductory course that will sit near the top of your funnel. You can always expand it later (repurposing yet again) into a more comprehensive training, but for now, the goal is to get it finished and get it out there.
 
Valarie Harris
Founder/President
VARRIS MARKETING

Pick a Day and Time of the week.  This will be called your 'Goal Setting Day'  

1. Determine what your Goal is.  What is it that you want to achieve. 
   Create a SMART Plan for your goal.  A SMART Plan is used widely in retail and other businesses.  A SMART Plan is; S=Specific, M=Measurable, A=Actionable, R=Realistic and T=Timely.
2. List what task must be completed, for you to reach your goal.  
3. Create a SMART Plan for each task as well.  
4. You will tackle each task one by one.
5. Now, you want to take each task and break it down by what you can get done each week and then break it down by what can get done each day
6. Your SMART Plan is like your task sheet.  On your SMART Plan you will be putting the task, how you will complete the task, how long it will take you to complete the task and checking off if the task was completed or not.  
7. Ultimately, you want to do one thing every day that will move you closer to your goal.  
8. Calendars/Planners and alarms are a must in goal setting.  It doesn't matter what kind you use as long as you are using something, it just helps you stay On Task, On Track and On Time.  
9. What do you do when a task for the day doesn't get completed?  Life happens, no doubt about that but what you do is you look at the next day and see if you are able to fit the unfinished task into that day’s schedule.  When this happens to me, I like to get started on the unfinished task first before I continue with that day’s task and if for some reason, that task can't be put into the next day’s schedule, find a day where it will fit.  You will do this for week for task that did not get completed in the allotted week as well.  
10. At the end of each day, go over your SMART Plan Task Sheet and see what you've accomplished and what needs to be moved over to the next day.  Keep a Goal Journal of what worked for the day and what didn't work, what you could have done differently and what you want to keep on doing. 

I know you may think, all of this seems daunting but, it’s not.  Managing your goals makes it easier for you to reach them because the plan to achieve the goal is written out and, in your face daily.  You are checking off each thing that gets done and it's an exciting feeling when things are accomplished and don't forget to CELEBRATE every accomplishment.  

Don't stress about what didn't get done because it will get done.  Don't overdo it but don't do nothing at all either.  Pace yourself, take one day, week, month, year, decade and if you are so lucky, century at a time, LoL.   It may also be in your best interest to seek the assistance of a business coach, like me.  Having someone there to assist and guide you through your journey to your goal is Amazing but having someone there to hold you accountable is PRICELESS!

How I Can Help You
If you are like many, planning and getting organized is not your forte, you want to be productive and reach those goals that you've set for yourself but there never seems to be enough time in the day or you just don't know how or where to get started.  Well do I have the perfect solution for you.  I offer a coaching service called 
​'Goal Digger’ It’s a one-time payment, that's extremely low and once you've decided to go for it, I will help you visualize your goals, get you started on your SMART Plans and help you create a winning business strategy based around your goal.  This is what you get.  

• Initial 2-Hours of One-On-One Coaching with me, over the phone, online, in-person (local only) or a combination of the 3.
• Mini Vision Board - Downloadable.
• SMART GOAL Sheet - Downloadable.
• Task Breakdown Sheet - Downloadable.
• Sample Calendar
• 30 Days of Follow-Up via phone, online or in-person (local only) or a combination of the 3.
• 3-Ebooks
• Invite to my monthly group conference call.
• Invite to my Private Facebook Group 'Goal Diggers'

I hope my tips above will help you get on the right path to reaching your goals.  Please click on the link below to get more info on my "Goal Digger Coaching Program" and Thank You for reading.  Please feel free to comment and share this blog and I'm here when you need me.  Take Care. 

​Is your websites Privacy Policy, Terms of Use, Cookies Policy and GDPR (General Data Protection Regulation) READY?  Did you know that you must have a point of contact in Europe for your customers/clients in the European market?  Did you also know that if you have customers or clients in California that there is a separate Privacy Policy for them, that must be noted in your General Privacy policy?  Do you have Data Protection/Cyber Attack Insurance for your Website?

There is so much to be aware of when you run a website these days and not only do you want to protect the public, you have to protect your business as well and having these policies in place will do just that. 

Here is another thing you may not be aware of.  For those of you that use splash pages, landing pages or lead capture pages on your website, you also need to be aware that you must make it very clear what people are signing up for and have a clear and easy way for them to opt-in and op-out of your mailings.  A double opt-in is one of the best ways to ensure that they know what they are signing up for.  Did you also know that you need to keep on file a list of your email contacts? and not just in your CRM.  

Basically, what you need to ask yourself is........Is My Website Compliant?

I can totally help you with all the above.  No, I am not a lawyer and will never claim that I was one or will ever be one.  I too had to seek legal advice on this matter that I'm sharing with you today and I highly suggest that you do the same.  

What I do know and can help you with, is sharing with you the steps I took to get all these policies written and in place quickly and easily.  Just go to my BOOK NOW Page and set-up your $10.97 Coaching Call appointments.  With that you get two 45min phone calls with me within 30-days of initial appointment.  This is not a contract that you are locked into, but you can sign up for a monthly Coaching Call Subscription if you choose to do so but anyways, on these two calls, I will go over in detail step by step on getting all your policies in place, how cool is that?

Thank You for reading my latest Blog.  Book Your Coaching Call Appointment today and let’s get your website compliant.

Valarie Harris
Founder / President
VARRIS MARKETING