What Time Is It?
I always get asked the question, when is the right time to post on Social Media? Social Media is a living entity, that is always evolving, growing and changing and we as marketers must adapt to those changes, therefore there really is no simply answer. I will say that it is imperative that you know your business and know your audience. Consistently studying your analytics, will help you in determining, your best time to post.
Every business is different and unique and so is the audience that follows. Don't forget that every #Socialmedia platform is different as well. The engagement may differ platform to platform on different days. I also know that there is a ton of information out there with different theories and conclusions but it's all based on averages and generalization. Take the averages and test them with your own business and see what results you get.
Bottom line is, knowing these general averages and knowing and understanding your own analytics, will make you a winner when it comes to posting on Social Media, at the right times for your business. Check out my General and Averages chart below.
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FACEBOOK:
Mon, Tues and Thurs are best before 12pm and after 5pm. Wed is the slowest day, Don't post on Fri after 3pm. Sat and Sun mornings are good.
TWITTER:
Mon-Fri, during standard business hours are best. Wed, seems to be the best day, all day long.
PINTEREST:
Sat and Sun are the best days, all day Mon-Fri after 12pm.
LINKEDIN:
Mon-Fri, during standard business hours, early morning being the optimal time. Weekends are a little slow but weekend mornings are good.
GOOGLE+:
This platform is one of those trickly one. What I've found is that mid day seems to be the best times to post, Tue-Thurs. With the other days being a hit or miss.
Hope this tips helps. :D
Thanks for reading and please feel free to share.
V. Harris
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