Think You Know Social Media Marketing? Think Again

    Hello everyone.  As a Social Media Marketing Coach, Manager, Strategist and Speaker, I hear it all that time from businesses everywhere, "I got my social media under control" "I don't need help from a social media expert" or "My business is doing just fine on social media"  If that was really and truly the case, why do I still see so many businesses, getting it wrong?  When I say wrong what I'm referring to is the fact that a ton of businesses out there are not following the rules, taking short-cuts that could get them in trouble or another one is random posting with content that has little to no value at all.  I also see businesses that really, just don't care what platforms they have their business on, they're on it because everyone else is on it and they think that's where they should be too. The lack of care and knowledge of social media marketing gets to me sometimes because I care and so badly want for businesses to get it right and be successful at it.      

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    I was talking about this yesterday at a networking group that I'm a part of. People pay experts to get their hair done, their websites built, their taxes done, their yard done and so much more and the reason why we pay these experts is due to the fact that, it's what they do.  They have been trained and educated in their particular field and have the knowledge and skills necessary to do the job and we trust that so we pay.  We also use and pay these experts because we don't have the skills or time necessary to do it ourselves, am I right?  I bet you I'm about 99.99% right.

    Ponder this.  How many of you when you download an app or sign up for a new site actually reads the terms of services and the privacy policy?  Admit it, you don't, most of us don't.  We just click the agree box and going on about our day. Why do we do this?  Well, most people hate reading things like that and with the print being so small on most of those, that just makes our hate for reading them, that much stronger but let me tell you, the importance of knowing and understanding the terms of service and the privacy policy, will save you a lot of heartache down the road.  This is a task that I not only perform like clockwork for myself but something that I also do for my clients.  I'm there to make sure they know what they can and can't do on social media.  I'm like their second pair of eyes, always watching out for them. 

    Finally, in conclusion, I highly, highly advise all businesses, that before you start marketing your business on social media, you seek the advice of an expert in that field.  You may not need someone to manage it for you but I can bet that what and expert in social media marketing can offer you is something that you don't always think about and that's More Time, Peace of Mind Knowledge and Value and to me, those four things right there is worth the cost.  

Thank You for reading and please feel free to comment and share

Valarie Harris
Founder & President
VARRIS MARKETING