I've created a 3 part blog series, sharing various tips, you can do, to make your social media marketing ROCK!! Here are tips 1-4 to get you going.
1. CLEAN UP. Whatever platform you are on, it's time to go through and get rid of, delete, unfollow and dis-connect unresponsive and inactive fans, followers and connections. Make room for the ones who really want to be engaged on your pages.
2. PLAN AND CREATE. What are you waiting for. Get your social media strategy for 2016 going. Determine what platforms you are going to focus on. What days and times are you going to curate, create and post. Using a social media or content calendar and a social media managing system like Hootsuite, will be crucial with this task.
3. MARKETING BUDGET. It's going to be very important to set and maintain a marketing budget, mainly for paid advertising purposes. Setting limits, analyzing your target base demographics and understanding CPC (Cost Per Click) or PPC (Pay Per Click) and
CPA (Cost Per Action) advertising, will alleviate over spending and lack of response.
4. VIDEO. It's definitely time to get with the program and start integrating video into your social media marketing. I actually need to get on this myself. Video marketing is the way of the future. It's visual, it's vocal and it's engaging which, isn't that what being social is all about? It's that engagement piece and video marketing, will help you reach your engagement goals.
I hope these tips will help you at least get started in the right direction.
Tips 5-8 coming soon. Stay tuned.
Thanks for reading and please, feel free to share.