When I hear, see or use the words Engagement Marketing, I'm not talking about selling or even curating content for that matter. What I'm talking about is Building that Customer/Client Relationship. Really getting to know who your audience is and what they are all about. Getting your audience to trust and believe in your Brand and finally, getting your audience to really know who you are.
Most of us as business owners can come up with some good post and tweets and some of us even take it a step further by trying to really engage with the audience member but did you know you can go a step further? Let me explain. If you really want to engage in your marketing, you need to engage in building that relationship and gaining trust first and to do that you need to reach out to your audience and get to know them. I mean for real, seriously. I know for a lot of you that seems like an impossible task because you have so many fans, follows and connection but you can still do it by what you say or do in your post. Are you asking questions? are you getting their opinions on certain subjects and topics? Are you listening to what they want to see, watch and read? Are you communicating with them, using their name? Are you sharing possible similar experiences whether it be professional or personal and talking to them like they've been your neighbor for years? Are you being honest with them when mistakes happen or about the things going on in your personal or professional like that you chose to share? This is Engagement to me. Connecting, Building Relationships and Gaining Trust. If you are struggling to reach out and connect with your audience, try some of the things that I mentioned in the post and see if you don't get a better response. Keep in mind that you must be transparent and NOT come off as faking it, Get Real with yourself, Get Real with your audience and then Keep It Real forever. It's not that hard to do. Thanks for reading and please feel free to comment and share. Have A Great One. Valarie Harris Founder/President VARRIS MARKETING
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Feeling draggy, humdrum, bored, lazy, stuffed and tired, yep the Holidays will do that to you not to mention, put a ruffle in all the social media marketing strides you've made in 2016. It's a new year and it's time to kick your social media marketing into high gear and get out of your Holiday Slump.
I hope these tips help you get out of your Holiday Marketing Slump and get into the 2017 Marketing Bonanza. Thanks for reading and please feel free to comment and share.
Valarie Harris Founder/President VARRIS MARKETIING |