When I hear, see or use the words Engagement Marketing, I'm not talking about selling or even curating content for that matter. What I'm talking about is Building that Customer/Client Relationship. Really getting to know who your audience is and what they are all about. Getting your audience to trust and believe in your Brand and finally, getting your audience to really know who you are.
Most of us as business owners can come up with some good post and tweets and some of us even take it a step further by trying to really engage with the audience member but did you know you can go a step further? Let me explain. If you really want to engage in your marketing, you need to engage in building that relationship and gaining trust first and to do that you need to reach out to your audience and get to know them. I mean for real, seriously. I know for a lot of you that seems like an impossible task because you have so many fans, follows and connection but you can still do it by what you say or do in your post.
Are you asking questions? are you getting their opinions on certain subjects and topics? Are you listening to what they want to see, watch and read? Are you communicating with them, using their name? Are you sharing possible similar experiences whether it be professional or personal and talking to them like they've been your neighbor for years? Are you being honest with them when mistakes happen or about the things going on in your personal or professional like that you chose to share? This is Engagement to me. Connecting, Building Relationships and Gaining Trust.
If you are struggling to reach out and connect with your audience, try some of the things that I mentioned in the post and see if you don't get a better response. Keep in mind that you must be transparent and NOT come off as faking it, Get Real with yourself, Get Real with your audience and then Keep It Real forever. It's not that hard to do.
Thanks for reading and please feel free to comment and share. Have A Great One.