What Are Your Strengths? Use Them
You could spend days or weeks researching new strategies, testing new ideas, and developing a completely new (to you) eCourse. Or you can embrace a tried and true development strategy that’s been proven to work: Write what you know. When you’ve spent months or years immersed in your expertise, it’s easy to talk about. You probably do it every day. You answer emails, write blog posts, chat on the phone with clients. Not only that, but you very likely read, watch videos, and listen to podcasts about your subject matter every single day. All of these things make it easy for you to create a new course, seemingly out of thin air.
Repurpose Your Content
If you have a blog or an email list, or have created other courses, then you already have a wealth of content to draw from. Sort through past blog posts and emails for gems you can polish and repurpose. Scout your past courses for modules and elements that are a good fit for your new course. Update the information (if needed) and reformat it to match your new design, and use it to add value to your next offering. Don’t worry that some of your content may have been seen before—even if you create an entire eCourse based on nothing but your blog content. People will happily pay for a step-by-step plan, even if they can find the information for free elsewhere. It’s the convenience of having a proven plan without having to organize it themselves that will encourage them to buy.
Fill in the Blanks with Re-brandable Content
If there are obvious holes in your content (and there may not be) you can easily fill them in with rebrandable content. You can find inexpensive, well-researched and well-written private label content on nearly every subject. Even better, you can often find a variety of formats, including video, software, slide decks and graphics. All of these can be used to create a more well-rounded, valuable course with very little effort on your part.
Go for the Low-Hanging Fruit
Let’s be clear. An eCourse you create in a single day is not likely to be an all-inclusive, multi-media filled epic offering. Instead, aim for a low-cost introductory course that will sit near the top of your funnel. You can always expand it later (repurposing yet again) into a more comprehensive training, but for now, the goal is to get it finished and get it out there.