1. ATTENTION, ATTENTION: Does your headline make the reader stop what they are doing to find out more about your topic? Do you have an eye catching, attention grabbing image? Your Image and headline must grab the reader by the shoulder and pull them in.
2. STAY A WHILE: Now that you have grabbed your audiences attention, you want to have them stay a while so how you write and word your content is very critical at this point. It must have something they can resonate with. It has to be real, compelling and unique. Be creative and add a touch of your personality in all content you create.
3. THE COST OF VALUE: OK, so your got your audience to stay a while, their interested in what you are sharing and want to know more, that's where VALUE comes in. What value does your content offer to your audience? You have to leave them with something that they didn't already have, whether it be a smile on their face, a song they've never heard before, a product they can't live without or a lesson in life, that motivates them to do more. Whatever value you are sharing, Make It Count.
Founder & President