With only 11 days left in 2015, the time to prepare your
2016 Social Media Marketing Strategy is NOW!!
Welcome to Pt2 of my 3-part Blog Series, featuring tips to help you ROCK!! your Social Media Marketing in 2016. Here are tips 5-8
5. ANALYZE: It's definitely time to learn the word and start using analytical tools, to better understand your social media marketing efforts. If you are not analyzing your social media marketing metrics, you are so wasting your time. It's like flying an airplane blindfolded. OK, maybe that's a bit drastic as an example but you get my gist. Not knowing who your target audience is, where they are from, what times they are on and what post they resonate with most, well then, you might as well not use social media at all because marketing blindfolded is exactly what you are doing, seriously, it's that serious. Most platforms today, make it easy for you to see where your time and effort is well spent and where and what you may need to spend more time on. Google Analytics is a great place to start, it can show you exactly where you are winning on Social Media. If you are not sure as to how to go about analyzing your social media marketing, you may want to think about asking an expert to help you out. It will be well worth your time.
6. OVER POSTING: It's a good idea to post often but also remember not to over or under do it. Over posting will cause your post to flood your audiences newsfeed and that's a very quick way for your fans and followers to lose interest in what you have to share and possibly lose them for life. What could happen when you under post, is that, what you are sharing could get lost in the feeds of your audience, especially not knowing how many people or pages they follow. The more they follow, the less likely they will see what you are sharing. 3-4 times a day, on average is a good idea but remember, for tip number #6, the rule is to do tip #5.
7. IMAGE CREATIVITY: It's time to get funky with your images. Have some fun and let your creative juices flow. Use sites like Canva, Pic Monkey and LunaPic to add some spice and fun to your images. Show your personality in your images, make it yours.
8. CROSS PROMOTING: You want to ensure that you are making it easy for your Audience to connect with you no matter where they are, what device they are using or what platform they are one. You should have links and/or buttons from your social media platforms to your website and Vice Versa. You should also do this for your email marketing and traditional marketing such as flyers and business cards.
I hope these tips will help you get started in the right direction.
Tips 9-12 coming soon. Stay tuned.
Thanks for reading and please, feel free to share.