9. LIVE STREAMING: Your audience wants to interact with you NOW!! Live events are becoming increasingly popular and in 2016 and beyond, it will be the norm. You will want to add to your 2016 calendar, special live online events such as a Q & A Sessions, Tips and Tricks Sessions or even a live video presentation. In the moment is where it's going to be at in 2016. Time to get on board.
10. WEBSITE: Don't forget about your website. Yes, you want to increase your following on your social media sites but you also want to see your following engaged on your website as well. Having a Blog, a Q&A Page and an Informative page about your business will help to boost traffic from your social media platforms to your website. Remember to also keep your website updated and fresh.
11. OVERSELLING: Rule Of Thumb is the 80/20 Rule. 80% of the content on your Social Media accounts should be about what your audience wants to see. Cater to their wants, needs and desires. Showcase your product/service in a compelling way, a way that resonates with your audience. Tell your business story but do so in a personable manner. The other 20% is all about you, what your business, your product/service can do for your audience. Share with them the What, Why and How. What your product/service is, Why they should choose your product/service and How to go about doing so.
"Be Authentic, Be True, Be Real, Be You" ~ V. Harris
12. VALUE: My final tip is all about Value. Does what you are posting and sharing have value? When someone visits one of your social media platforms, they should leave with something that they didn't have before. something, that will add value to their everyday life, whether it be personally or professionally. Your content should be something they can use right away, instant gratification of sorts. It could be a quote, something funny, educational, a tip or trick or even just something informative. It's all about the value you are providing to your audience. Ensure your content has it and your Social Media Marketing will definitely ROCK!! in 2016.