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Got Goals? 10 Steps To Achieveing Your Goals

9/21/2018

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In our ultra busy World, sometimes, it's hard to stay on track or even be on time, throw a family and/or a business into the mix, your 24 hours can seem like minutes and the goals that you set for yourself, well they're probably not even a second thought anymore.  In this Blog, I'm going to share with you tips to help you manage your time and hopefully achieve your goals.  These are steps for a monthly Goal.  Let's get started.
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Pick a Day and Time of the week.  This will be called your 'Goal Setting Day'  
  1. Determine what your Goal is.  What is it that you want to achieve. 
    Create a SMART Plan for your goal.  A SMART Plan is used widely in retail and other businesses.  A SMART Plan is; S=Specific, M=Measurable, A=Actionable, R=Realistic and T=Timely.
  2. List what task must be completed, for you to reach your goal.  
  3. Create a SMART Plan for each task as well.  
  4. You will tackle each task one by one.
  5. Now, you want to take each task and break it down by what you can get done each week and then break it down by what can get done each day
  6. Your SMART Plan is like your task sheet.  On your SMART Plan you will be putting the task, how you will complete the task, how long it will take you to complete the task and checking off if the task was completed or not.  
  7. Ultimately, you want to do one thing every day that will move you closer to your goal.  
  8. Calendars/Planners and alarms are a must in goal setting.  It doesn't matter what kind you use as long as you are using something, it just helps you stay On Task, On Track and On Time.  
  9. What do you do when a task for the day doesn't get completed?  Life happens, no doubt about that but what you do is you look at the next day and see if you are able to fit the unfinished task into that day’s schedule.  When this happens to me, I like to get started on the unfinished task first before I continue with that day’s task and if for some reason, that task can't be put into the next day’s schedule, find a day where it will fit.  You will do this for week for task that did not get completed in the allotted week as well.  
  10. At the end of each day, go over your SMART Plan Task Sheet and see what you've accomplished and what needs to be moved over to the next day.  Keep a Goal Journal of what worked for the day and what didn't work, what you could have done differently and what you want to keep on doing. 

I know you may think, all of this seems daunting but, it’s not.  Managing your goals makes it easier for you to reach them because the plan to achieve the goal is written out and, in your face daily.  You are checking off each thing that gets done and it's an exciting feeling when things are accomplished and don't forget to CELEBRATE every accomplishment.  

Don't stress about what didn't get done because it will get done.  Don't overdo it but don't do nothing at all either.  Pace yourself, take one day, week, month, year, decade and if you are so lucky, century at a time, LoL.   It may also be in your best interest to seek the assistance of a business coach, like me.  Having someone there to assist and guide you through your journey to your goal is Amazing but having someone there to hold you accountable is PRICELESS!

How I Can Help You
If you are like many, planning and getting organized is not your forte, you want to be productive and reach those goals that you've set for yourself but there never seems to be enough time in the day or you just don't know how or where to get started.  Well do I have the perfect solution for you.  I offer a coaching service called 
​'Goal Digger’ It’s a one-time payment, that's extremely low and once you've decided to go for it, I will help you visualize your goals, get you started on your SMART Plans and help you create a winning business strategy based around your goal.  This is what you get.  
  • Initial 2-Hours of One-On-One Coaching with me, over the phone, online, in-person (local only) or a combination of the 3.
  • Mini Vision Board - Downloadable.
  • SMART GOAL Sheet - Downloadable.
  • Task Breakdown Sheet - Downloadable.
  • Sample Calendar
  • 30 Days of Follow-Up via phone, online or in-person (local only) or a combination of the 3.
  • 3-Ebooks
  • Invite to my monthly group conference call.
  • Invite to my Private Facebook Group 'Goal Diggers'
I hope my tips above will help you get on the right path to reaching your goals.  Please click on the link below to get more info on my "Goal Digger Coaching Program" and Thank You for reading.  Please feel free to comment and share this blog and I'm here when you need me.  Take Care. 
Goal Digger Coaching Program

Valarie Harris
Founder / President

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Is Your Website Compliant?

5/31/2018

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Everyone is so quick to throw up a website
and start running a business on it.

NOT SO FAST PEOPLE!!

​Is your websites Privacy Policy, Terms of Use, Cookies Policy and GDPR (General Data Protection Regulation) READY?  Did you know that you must have a point of contact in Europe for your customers/clients in the European market?  Did you also know that if you have customers or clients in California that there is a separate Privacy Policy for them, that must be noted in your General Privacy policy?  Do you have Data Protection/Cyber Attack Insurance for your Website?

There is so much to be aware of when you run a website these days and not only do you want to protect the public, you have to protect your business as well and having these policies in place will do just that. 

Here is another thing you may not be aware of.  For those of you that use splash pages, landing pages or lead capture pages on your website, you also need to be aware that you must make it very clear what people are signing up for and have a clear and easy way for them to opt-in and op-out of your mailings.  A double opt-in is one of the best ways to ensure that they know what they are signing up for.  Did you also know that you need to keep on file a list of your email contacts? and not just in your CRM.  

Basically, what you need to ask yourself is........Is My Website Compliant?

I can totally help you with all the above.  No, I am not a lawyer and will never claim that I was one or will ever be one.  I too had to seek legal advice on this matter that I'm sharing with you today and I highly suggest that you do the same.  

What I do know and can help you with, is sharing with you the steps I took to get all these policies written and in place quickly and easily.  Just go to my BOOK NOW Page and set-up your $10.97 Coaching Call appointments.  With that you get two 45min phone calls with me within 30-days of initial appointment.  This is not a contract that you are locked into, but you can sign up for a monthly Coaching Call Subscription if you choose to do so but anyways, on these two calls, I will go over in detail step by step on getting all your policies in place, how cool is that?

Thank You for reading my latest Blog.  Book Your Coaching Call Appointment today and let’s get your website compliant.

Valarie Harris
Founder / President
VARRIS MARKETING   
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YES, It's Definitely OK To Post The Same Content On Different Platforms.  Let Me Tell You Why

2/16/2018

3 Comments

 
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According to some marketing agencies and gurus, it's been stated that it's a bad idea to post the same content on different platforms.  The claims being made is that it's boring and nobody once to see the same message all over the internet.  I completely disagree with those claims 100% and below, I'm going to share with you why.  

I don't know about you but my 1000's of audience members are spread widely over all different media outlets across the internet and not all of them are on all the same platforms.  I have some on Facebook but not Twitter.  I have some on Twitter but not LinkedIn and again some on Instagram but not G+.  

The point I'm trying to make is that I need to share my content across all platforms and you should want to as well to ensure that your entire audience base is seeing and engaging with the messages that you share and to be sure that no one is getting left out.  It would totally suck if I shared a great piece of info to my followers on Twitter and not to my Fans on Facebook.

It's no different than someone sharing the same content on the same platform but at different times.  People do that because not all their audience members are on a platform at the same time, that makes sense to me as well.  Here is another example.  I used to really hate radio, and sometimes, I kind of still do mainly because of all the commercials but what really got me was all the same songs that were played over and over and over in a short amount of time, but I get it now that people may listen to the same radio stations but do so at different times.  It makes sense.  

And here is my answer to those that say posting the same content on multiple platforms is boring, I just say, #JustKeepScrolling.  Nobody is forcing you to stay and look at the content repeatedly on the different platforms, move on to the next.  Pretty easy to do in my opinion.  So, with that said, I'm going to continue to do what I do and share my content whether it's the same or different on all platforms across the internet.  It's working for my business and I'm sure it will work for your business too.  

Take Care All.  
Valarie Harris
Founder / President
VARRIS MARKETING

3 Comments

Goodbye Facebook Pages?

1/12/2018

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The New Facebook Newsfeed, How Will It Affect Pages & What Your Business Can Do About It. 

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I'm sure by now, you've all heard the buzz on Social Media about the BIG Facebook Newsfeed changes coming in 2018.  Here is the post from Mr. Zuckerberg himself, explaining his vision for Facebook this year. 
​FACEBOOK NEWSFEED VISION

Basically what Mr. Zuckerberg is saying is that Facebook is going to start catering your newsfeeds to mostly show post from your family and friends and that's a good thing if you love using Facebook on a personal level.  But for businesses that use Facebook for marketing and advertising purposes, it's not such good news.  As we have seen over the years, changes with the Facebook Algorithm Formula has caused Page Post Reach to be drastically reduced on the organic level and the only way to really ensure that your post reaches the masses is to create exceptional, mind blowing content, paid advertising or both.  

Now, from what I can tell, even with paid advertising, post reach is still going to be very low since post from Business Pages, Advertisers, Brands and Media is no longer the focus and goal for Facebook.  Do I think you should ditch Facebook Marketing?  NO WAY.  Why?  Facebook is still the #1 Social Media Marketing platform in the World and there are still ways to reach the masses using Facebook but what this really means to you is that you are now going to have to adapt to the new Facebook changes and shift your mindset on different ways to market your business on Facebook.  Below is some suggestions I think will help you out with that.  
  1. Facebook Groups:  Creating a group page connected to your Facebook business page will be the main way to market your business to your preferred audience.  I would suggest that you create a few groups, one that is open to the public for your fans and anyone else looking for your product/service.  Another group should be a private group for your customers/clients and if you are in direct sales, multi-level marketing or affiliate marketing, you may want to create another secret group for your team or downline, this can also be done for businesses with employees.  
  2. Paid Advertising: I've always liked using Facebook Ads but my suggestion to you is to do an Ad for specific things such as an event, a book release, to introduce a new product or service or to announce a special sale or offer. 
  3. Eggs/Baskets:  I've always said this.  "Don't Put All Of Your Marketing Eggs Into The Facebook Basket." ~Valarie Harris/VarrisMarketing  Basically what I mean by that is Facebook isn't the only game in town when looking for ways to market your business.  Try other social media platforms.  Depending on your business, product or service there are a myriad of online platforms to explore and test.  Email Marketing is not dead.  Connecting with your audience via email is a great way to grow your business. Create a Blog and/or website, I think those two are a must have for online presence today and don't forget about video marketing.  Going live and creating videos is the way to go in today's market no matter what business you are in.   

In conclusion, don't rule out Facebook just yet.  I think what Mr. Zuckerber is trying to do is a good thing and I know that they have some Big Plans for Facebook overall.  Try my suggestions, I'm pretty sure you will see that there are ways to still increase audience engagement and bring awareness to your brand without just relying on Facebook.  If you need help coming up with a strategic Digital Marketing Plan to include the new Facebook Newsfeed, set up a complimentary Exploration Consultation with me by clicking on this Book Now Link and let me share with you how my business can help your business.  Thanks for reading. 
​Take Care All.  


Valarie Harris
Founder/President
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Social Media Myths You Should Stop Believing Now

9/30/2017

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  • Social media platforms are great but in my opinion a website is still needed.  Your social media platform is where you grab the attention of your audience.  It's where you excite them to know more about your product or service.  Social Media should never be where the sale takes place, that happens on your website or at your store or office location.  
  • The amount of audience following or likes is one aspect of your social media marketing ROI, another is how many visits you get to your website or location from your social media sites.  Another way to gage your social media marketing ROI is how much engagement you are receiving from your post.  Social Media Marketing ROI is real and can help you in determining where your efforts should be best spent. 
  • I think Blogging is a great idea.  It's a great way to go into more detail about your business and/or personal story.  Every business owner should have a blog.  Cross promote your website and your social media platforms as well. 
  • You do not need to be on all platforms.  Do an A/B test on 2-4 platforms and see what kind of engagement you get from your marketing efforts on those platforms.  Find 1-3 that are working best for you and put your focus and efforts on just those.  Later, down the road add a few more platforms that did well in your testing.  Not every platform is right for every business.  Use the one that works and fits your business needs.  
  • Social media is a great way to market and advertise your business but getting out there and interaction face-to-face with real, live people and business owners is always a good idea.  
  • Yes, we want many likes and follows but I personally would rather have quality likes and follows.  An audience that can really and truly benefit from my business is better than all the likes in the World.  
  • Paid Ads are not a waste of time if done correctly.  There are many affordable option out there for you to try.  My advice to you is to see the help from a Social Media Marketing Ad expert that can explain the differences of Ads on the various platforms and they will also be able to help you maximize your efforts without breaking the bank. 
  • Every business is unique and different thus the results you get, marketing your business on social media will be different as well.  Social Media Marketing takes time.  Your efforts may not be seen overnight but with the right tools and right help from the experts you will eventually see your fruits of your labor.  
  • Social media is a great place to showcase your product or service but depending on your product or service, social media just may not be for your type of business.  A lot of things come into play like who is your target audience, where is your target audience is there a market for your product or service within your demographical span.  A social media marketing expert will be able to sit with you and help you determine those types of questions so that you are not wasting your time marketing your business on social media. 
  • Hashtags do work if you use them in the correct manner.  1-3 hashtags per post is ideal.  Capitalizing the first letter of each hashtag word will also help increase your audience reach.  Know which keywords to hashtag is also a critical step.  Finally, hashtags do work on all platforms.  
  • Social Media Marketing is a Huge job and if not managed correctly can be time consuming and costly.  Seek the assistance of an experienced social media marketing manager and coach like me.  I save you Time, Money and your Peace of Mind.  


Thanks for reading my blog.  Feel Free to comment.  Take Care
Valarie Harris
Founder/President
VARRIS MARKETING
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